PROBLEM: Feruza Elegance Shoe & Fashion is struggling to expand their market to the luxury demographic and find new retail partners.
AGITATE: Without a strong and creative marketing strategy, they risk missing out on potential customers and losing profits.
SOLUTION: Feruza Elegance Shoe & Fashion needs to develop an impressive and innovative marketing strategy that targets the luxury demographic. By showcasing their hand-made hi-end products and creating strategic partnerships with new retail partners, they can enhance their brand visibility and increase their profits.
OPERATION:First, we did our market research, then we moved our brand from a more classical and traditional line to a modern and luxurious line. We created a marketing and content strategy considering the target market and audience’s consumption habits.
After completing the photo and video shootings and concept designs in accordance with these strategies, we designed our website, updated our designs to make customers feel comfortable and safe throughout the sales process, and tried to maintain the modern appearance of our site throughout these updates.
We managed our digital marketing processes and social media marketing processes in accordance with our strategy.
As a result of our operations, we signed an agreement with one of Turkey’s most well-known boutique retail chains in fashion and clothing and started the sales process of our products on their shelves…
18 January 2024
